Fundraiser Tips!

After planning many fundraisers with my clubs and being a part of the third party fundraiser team at the Heart & Stroke Foundation, I thought I’d share with you some tips I’ve learned throughout the years!

1. Sponsorship: As informal as this may seem, I found the most effective way to get in contact with the sponsorship rep from companies was through Twitter.  A simple tweet at companies you’d like to sponsor your fundraiser, which asks them for the contact information of the sponsorship rep.  This was a lot easier than going through the company website, and submitting an email to the general corporate email address.  Most of the in-kind sponsorship I’ve received for events, were through this method!  But keep in mind, most companies take 1-3 months to process your request, so plan ahead!

2. Promotion: Two great sites that I use to get the word out there in the local community is BlogTo and Snap.  BlogTo has a great event page, which is easy to set up.  It takes less than 5 minutes to input your fundraiser information and after a few days, it’s on their official events calendar!  Snap Newspaper is also a great way to promote.  Not only do they have an events calendar (which is also easy to input your information with fast approval), they also send out a tweet on their page the day before your event.  In addition, they will send a photographer to cover your event too!  Afterward, one photo is featured in their monthly newspaper.  All this is free, which is an excellent way to gain awareness within your community!

pump up the beat fundraiser team picture

My HSFYork team featured in SNAP Downtown!

3. Charity’s Resources: Just because you’re supporting the charity, doesn’t mean they can’t support you too!  Make sure you utilize the resources they provide.  Many charities have platforms where you can set up an third party event page, which is directly affiliated to their website.  You can set up your event fundraising page, allowing people to donate online too!  Also, they’re able to help provide advice, if you have any questions when you’re planning your fundraiser.  Charities are often able to write a letter of support, which is an official document stating that you are having a fundraiser that is benefiting the corresponding charity.  I found this helped a lot when I was seeking partnerships and sponsorship for my fundraisers since it adds credibility to your fundraiser!  Here’s a list of ways the Heart and Stroke Foundation supports our fundraisers: click here!

I hope you’ll find my tips helpful!  Best of luck with your fundraisers!



Favorite Charity Marketing Campaign

As a marketing student who is a philanthropist, naturally I keep an eye out for charity marketing campaigns.  The Heart and Stroke Foundation’s campaign “Make Death Wait” and “Make Health Last” is my absolute favorite campaign done by a charity.  It was done by an ad agency called Lowe Roche (

The campaign launched in February (Heart Month) of 2012 and 2013. Make Death Wait aimed at raising awareness that heart disease and stroke is the number one killer of women and it takes one in three before their time. The second phase of their campaign (Make Health Last), aimed to get Canadians to take action of their future, to prevent them spending their last 10 years in sickness.

Check out their commercials!

I felt that both campaigns did an excellent job in getting Canadians to open their eyes and take control of their futures! The statistics in the campaign really helped convince people that heart disease is an important cause and they should support the Heart and Stroke Foundation!

For more information about the Heart and Stroke Foundation, please visit

What’s your favorite charity marketing campaign?


Pump Up the Beat

One of the biggest fundraisers I organize is “Pump Up the Beat”, which is in collaboration with my Heart and Stroke Foundation (HSF) club at York and the HSF clubs at UofT St. George & Scarborough campuses.  This is the second time I’ve organized this fundraiser.  It’s a night of performances, silent auction, date auction, games + more.  Over the past two years, this event has fundraiser over $1500 and has over 100 attendees!



DJ station on the stage


Audience and room decor



I MC’d this year’s show!


My HSFYork team!

Overall, organizing Pump Up the Beat is a very rewarding experience.  It’s great to see everyone come together and having a great time for a great cause! The event was a lot of work and took a lot of dedication, but the end result is worth it.