A Board Gaming & Mascot Weekend!

A few weekends ago, I attended two very exciting events.  On Saturday October 25th I attended Extra Life Markham, hosted by WoodForSheep Hobbies.  On Sunday October 26th I volunteered for the Toronto West Halloween Fest in support of St. Joseph’s Health Centre Foundation.

Extra Life Markham was an event which was part of the Extra Life campaign where it encourages people to play games for 24 hours, in order to raise money for their local Children’s Miracle Network Hospital.  This year, the campaign has raised over $5.6 million and I am so glad I was able to be a part of it!  Extra Life Markham was in support of SickKids Foundation, and participants paid a minimum donation of $7 where they were able to play a vast variety of games that WoodForSheep provided.

Great t-shirts!

Great t-shirts!

I had the opportunity to play many games like Dix It, Crokinole, Bamboleo and Sushi Go.  WoodForSheep provided a great selection of games and I was able to play my favorite games.

Bamboleo

Bamboleo

Crokinole

Crokinole

The event was great, and my friends and I had an amazing time.  I would definitely attend another Extra Life event!  Extra Life is a great initiative that is truly making a difference!  For more information about Extra Life, visit http://www.extra-life.org.

The Toronto West Halloween Fest was in support of St. Joseph’s Health Centre Foundation and it was hosted on Bloor Street West between Jane and Runnymede.  The street was closed off for mini events for the kids and a costume parade.  It was another great experience volunteering with St.Joe’s.  My friend and I were in charge of managing the mascot area, so we had the opportunity to see many fun mascots such as Carleton the Bear and Pachi from the Pan Am Games.

Carleton the Bear!

Carleton the Bear!

The event has raised over $28,000 and I am happy that I got the opportunity to volunteer for the event.  More information about the event can be found here.

Overall, this weekend was awesome being able to participate in different events that supported great causes.  I’m on the hunt for the next charity event to attend or volunteer for!

Until the next volunteer opportunity…all the best!

❤Amanda

Favorite Charity Marketing Campaign

As a marketing student who is a philanthropist, naturally I keep an eye out for charity marketing campaigns.  The Heart and Stroke Foundation’s campaign “Make Death Wait” and “Make Health Last” is my absolute favorite campaign done by a charity.  It was done by an ad agency called Lowe Roche (www.loweroche.com).

The campaign launched in February (Heart Month) of 2012 and 2013. Make Death Wait aimed at raising awareness that heart disease and stroke is the number one killer of women and it takes one in three before their time. The second phase of their campaign (Make Health Last), aimed to get Canadians to take action of their future, to prevent them spending their last 10 years in sickness.

Check out their commercials!

http://www.youtube.com/watch?v=R8cu3wCBzDs

http://www.youtube.com/watch?v=Qo6QNU8kHxI

I felt that both campaigns did an excellent job in getting Canadians to open their eyes and take control of their futures! The statistics in the campaign really helped convince people that heart disease is an important cause and they should support the Heart and Stroke Foundation!

For more information about the Heart and Stroke Foundation, please visit www.heartandstroke.ca

What’s your favorite charity marketing campaign?

❤Amanda