‘Art Night’ Fundraiser for HSF!

My final fundraiser for my Heart and Stroke Foundation club at York University was yesterday.  Art Night, was in partnership with the Winters Community Art Club at York and it was a night of casual painting, drawing, origami and refreshments.  Of course, all in support of the Heart and Stroke Foundation!

We were very thankful to be sponsored by Starbucks who supplied our guests with hot coffee and Tim Hortons who sponsored with timbits and cookies.


Guests had the opportunity to paint, draw or do origami.  Here are pictures from some of the guests!


All the guests enjoyed themselves, and we hope to donate some of the pieces to a heart and stroke ward at a local hospital.  Overall, it was a great event to end off the school year!  I’m very proud of what HSFYork has accomplished this year.  We did a lot of different types of fundraisers this year that really alligned with our mission – to raise money AND awareness for the Heart and Stroke Foundation!  Moving forward to next year, I believe HSFYork is stronger than ever and will definitely keep growing!


For more information about the Heart and Stroke Foundation: www.heartandstroke.ca


Favorite Charity Marketing Campaign

As a marketing student who is a philanthropist, naturally I keep an eye out for charity marketing campaigns.  The Heart and Stroke Foundation’s campaign “Make Death Wait” and “Make Health Last” is my absolute favorite campaign done by a charity.  It was done by an ad agency called Lowe Roche (www.loweroche.com).

The campaign launched in February (Heart Month) of 2012 and 2013. Make Death Wait aimed at raising awareness that heart disease and stroke is the number one killer of women and it takes one in three before their time. The second phase of their campaign (Make Health Last), aimed to get Canadians to take action of their future, to prevent them spending their last 10 years in sickness.

Check out their commercials!



I felt that both campaigns did an excellent job in getting Canadians to open their eyes and take control of their futures! The statistics in the campaign really helped convince people that heart disease is an important cause and they should support the Heart and Stroke Foundation!

For more information about the Heart and Stroke Foundation, please visit www.heartandstroke.ca

What’s your favorite charity marketing campaign?


Pump Up the Beat

One of the biggest fundraisers I organize is “Pump Up the Beat”, which is in collaboration with my Heart and Stroke Foundation (HSF) club at York and the HSF clubs at UofT St. George & Scarborough campuses.  This is the second time I’ve organized this fundraiser.  It’s a night of performances, silent auction, date auction, games + more.  Over the past two years, this event has fundraiser over $1500 and has over 100 attendees!



DJ station on the stage


Audience and room decor



I MC’d this year’s show!


My HSFYork team!

Overall, organizing Pump Up the Beat is a very rewarding experience.  It’s great to see everyone come together and having a great time for a great cause! The event was a lot of work and took a lot of dedication, but the end result is worth it.


What Ignited My Philanthropy

If you look back at your life, your dream career was always there.

This was one of the best self-reflecting quotes I’ve heard at an event, because it’s true.  I was always torn between going into business or teaching – neither did I actually love.  I eventually decided to go into marketing, which was something I definitely enjoyed.  It wasn’t until I started my first internship at the Heart & Stroke Foundation, did I realize that I loved working for a charity.

heart and stroke foundation, volunteerism, philanthropist

My first HSF event during my internship.

After completing my internship and going back to school, I realized how much I enjoyed it.  Not only because it involved event planning and marketing, but because the work I was doing was making a difference and having an impact in the community.  The next summer, I decided to complete another internship at the Heart & Stroke Foundation, but this time focusing on marketing.  I LOVED it even more!  This time, I knew this was exactly what I wanted to do in my future career.  But why didn’t I realize this earlier?  It was until I heard that particular quote at the event, that I then realized it was always right in front of me.

Looking back, I’ve always enjoyed volunteering and fundraising.  When I was younger, I’d strive to be the top fundraiser for Jump Rope for Heart.  In addition, I would volunteer at camps, bake sales, fundraisers, school events and I went above and beyond for my high school volunteer hours.  I would even donate to every charity box I saw lying around in stores.  This is how I found my passion for philanthropy.  My advice – open your eyes & reflect, your dream career is right in front of you.