As a marketing student who is a philanthropist, naturally I keep an eye out for charity marketing campaigns. The Heart and Stroke Foundation’s campaign “Make Death Wait” and “Make Health Last” is my absolute favorite campaign done by a charity. It was done by an ad agency called Lowe Roche (www.loweroche.com).
The campaign launched in February (Heart Month) of 2012 and 2013. Make Death Wait aimed at raising awareness that heart disease and stroke is the number one killer of women and it takes one in three before their time. The second phase of their campaign (Make Health Last), aimed to get Canadians to take action of their future, to prevent them spending their last 10 years in sickness.
Check out their commercials!
I felt that both campaigns did an excellent job in getting Canadians to open their eyes and take control of their futures! The statistics in the campaign really helped convince people that heart disease is an important cause and they should support the Heart and Stroke Foundation!
For more information about the Heart and Stroke Foundation, please visit www.heartandstroke.ca
What’s your favorite charity marketing campaign?